A passion for surfing, which is constantly present in the brand, is described through its rituals and movements with the fine touch of art and photography. The collection becomes a journey where garments hand painted express a philosophy; Japanese fabrics, printed silk, extra-fine Loro Piana wool and Solbiati linen are the perfect combination of a unique culture that has always distinguished President’s excellence. The President’s SS20 collection presents must-have garments for the modern man’s wardrobe. The President’s philosophy is to make every single garment unique, a synthesis of the world’s best fabrics and Tuscan know-how.
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